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So, it's 1997, and armed with a wealth of experience and headful of new ideas, Gooday kickstarts Ashdown Engineering to life with a simple vision – to build and 'engineer' a better bass amp.
With a nous for innovation and a flair for design, many would've jumped straight in, but Gooday was smart enough to first court feedback from some of the world's most respected bass players, including John Entwistle (The Who), Mark King (Level 42) and JJ Burnel (The Stranglers).
Inspired by the comments from these trusted advisors, Gooday focused his efforts on designing a new kind of bass amp, where superior tone was matched by unrivalled power and tour-grade performance in a truly engineered, uniquely-styled package.